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Media Room

Date: 1/25/2021

The Smoky Mountain Outdoor Center Joins Townsend’s Apple Valley Mountain Village

Oldham Hospitality announced Monday, 1/25/2021, the acquisition of the Smoky Mountain Outdoor Center (SMOC) and its new location at the Apple Valley Mountain Village. After their land was acquired by River Rat, SMOC was looking for a new home, and terms were quickly agreed between SMOC and Oldham Hospitality. The Apple Valley team welcomes former SMOC owner, Tommy Presnell, as a consultant during this period to assist in the transition and remodeling before he embarks on his next adventure.


“SMOC is such a cool store, with a distinct vibe that spotlights amazing adventures in the Smokies. All of the great brands and outdoor gear that folks loved at the old location, such as Kavu, Smart Wool, Eno, Costa, Chaco and so much more will still be featured at the new SMOC location here at our Apple Valley Mountain Village, ” says Karen Tozzi, AVMV Director of Retail, “We are already the home of The NorthFace, so we welcome these new brands to the Mountain Village”.


The new Apple Valley Mountain Village location features over three times the space of the old SMOC, and is undergoing interior renovations and upgrades under the direction of Tozzi, Presnell, and manager trainee Jon McMahon.


“We cannot wait for everyone to see the new and improved SMOC when the transition is complete later this Spring! Not only will this store be a staple for Smoky Mountain outdoor gear and apparel, but exciting plans are also being made to offer guided trips and excursions into the National Park from the new SMOC location!” says CEO of Oldham Hospitality, Mark Oldham, “Our goal is to provide an

incredible place for Townsend visitors to plan their adventures, shop the latest top brand outdoor gear, and enjoy the rest of the Apple Valley Mountain Village ! We provide great burgers, BBQ, and milkshakes at our wildly popular Café, house roasted coffee at our Dancing Bean Coffee House, and extraordinary souvenirs at our General Store. We also own and are pleased to offer fresh home made fudge at our Apple Valley Mountain Village General Store. SMOC totally rounds out our motto—"The Best of Townsend”---All in one location”.