SMOKY MOUNTAIN TOURISM DEVELOPMENT AUTHORITY AWARDED $20,000 TOURISM MARKETING GRANT
Tennessee Department of Tourist Development announced $1 million in grant funds awarded to 84 organizations for tourism marketing.
The Smoky Mountain Tourism Development was awarded $20,000 for the production of a Cades Cove mobile app to go along with photos and videos for marketing use.
The marketing award is a 50% reimbursable match grant which provides tourism organizations such as CVBs, chambers of commerce or regional tourism organizations a way to expand their marketing message. The partnership is designed to increase visitation to a community and increase travel-generated revenue, while leveraging TDTD’s brand “The Soundtrack of America. Made in Tennessee.” through marketing initiatives. Partnerships awarded were competitive in nature and limited to available funds, as well as the number of requests received.
“These marketing grants create an opportunity for our partners across the state, especially in rural areas to double their resources for a project to promote their area,” said Tourism Commissioner Kevin Triplett. “We are glad we can make this program available.”
“We are appreciative of this grant given by the state,” said Kim Mitchell, Blount Partnership Tourism Director. “These funds help us promote the assets of Blount County both regionally and nationally while continuing to make the county one of the most visited in the state of Tennessee.”
In 2017, the Tourism Marketing Grant budget increased from $855,000 to $1 million in funds. The grant has allowed tourism organizations across Tennessee to expand marketing efforts thus expanding exposure for the entire state.
For more information on the Tourism Marketing Grant, visit industry.tnvacation.com.